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Why you should dress to IMPRESS!


Think it really matters how you dress? If you’re an overall good person, shouldn’t people realize it and not judge you based off your threads?

Well,  to be the bearer of bad news, people judge you based off of the clothes you wear. Regardless of whether you’re walking down the street, or sitting in a business meeting; people are constantly looking at what you’re wearing.

The Bum Years

Starting out in a working society the majority of people don’t dress up as  half the issue was no sense of style and the other half was the avoidance to spend too much money.

Ever walked into meetings or went to a conference where people wouldn’t really give you the time of the day until they got to know you? The issue is, it’ll take people a while to warm up to you because no one wanted to waste their time talking with someone who looked like a chump.

We know hip-hop culture made this look cool once upon a time, but some things should never sag.

One thing no one can not stand to see are baggy dress clothes. Dress shirts and pants should be fitted and neat.

badfit  VS    goodfit

Return-Over-Investment of Fashion

With new clothes, a somewhat decent haircut, and nice pair of black shoes. You’d noticed that people were more willing to talk to you and take you more seriously. It is probably the KING of Ice-breakers.

People ASSUME you are successful, regardless of whether you are or not, and they pay attention to the things that you say.

Successful people like to hang around with other successful people as they tend to feel comfortable around themselves. Now, by no means indicating that all successful people dress nice, but the chances are if someone comes up to you and they are wearing a 5 figure watch, they have money.

And when you start talking about business with these successful people, they know that if they do business with you, it’s going to be costly for the following reasons:

  • You have an expensive lifestyle – if people realize you have money, they know that they are going to have to pay a pretty penny to work with you. They know that if you throw around small amounts of cash in front of you, you just won’t care.
  • It has to move your needle – in business there is saying that if it doesn’t move your needle, it’s not worth doing. So if the amount someone is willing to offer you isn’t life changing, there is a much greater chance that you won’t accept it. Due to this business owners will throw out much larger amounts if they want to work with you.

Now you tell us. Who would move YOUR needle?



Although you should dress to impress because there is an ROI, there are a few caveats that you ought to know about.

The first is that if you aren’t clever dressing to impress won’t work well for you. People will see right through it and you won’t build any valuable business relationships. So before you go out and start spending money on clothes and watches, make sure you know what you’re talking about.

The second thing that you need to know is that after you have “made it” and people know you’re successful, it doesn’t matter how you dress.

In the short run, dressing to impress is definitely worth it, but you also have to make sure that it doesn’t get to your head. You can quickly start spending thousands of dollars on clothes and after a certain point, there really isn’t a big difference between a thousand dollars on a suit versus spending five thousand.

Now that you have heard our story, do you think it’s worth dressing to impress?

We leave you to ponder.


Marx B.